Lynk & Co 05

Estée Lauder’s first multi-brand travel-retail pop-up at Qatar Hamad Airport (~180 m² for Eid) offered gift wrap, Estée mini masks/iMatch foundation, Clinique 72-hour hydrators, La Mer demos and Tom Ford Private Blend trials with Qatar Duty Free. Earlier 2018 Taipei Double Wear “foundation playground” café with DIY kits and spray pools showed the same experiential playbook.