Anjuke City of Ideals

Xigua Video × JD 7FRESH “Spring Food Light Shop” (Mar 29–Apr 8) placed 300+ spring recipe cards beside produce across 12 stores; scan to unlock Xigua cooking tutorials. Offline flashes sparked talk while food KOLs (Ayujiang, Han Xiaolang, etc.) and channel ads drove a seasonal feast campaign for home cooks.