“Voyage of the Heart” MOMO PLANET

CBRE: Tokyo pop-ups rose from 284 (2015) to 380 (2018, +34%); street units from 77 to 110 (+43%), nearly 40% of the gain. Most last 1–2 weeks (or under one), concentrating in Omotesando (45%) and Harajuku (34%) to woo millennials with freer brand storytelling than department stores.