Head & Shoulders x JD Supermarket

Keep’s Calorie Store hit 15k guests in five days as China pop-ups race past 100% CAGR toward 3,000 shops. Once luxury-only (CdG’s 30–40% lift), internet brands now flood the format—Ele.me×Netease Sangcha lines rivaled Heytea—proving temporary stages still magnetize e-comm, entertainment and food players.