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Shure’s flight-case pop-up—“music carriers” from backstage to life. Stage photo sets with props; MOTIV mics for plug-and-sing anywhere; music living room with KSE1500 and HD Bluetooth; coffee pairing; Double 11 gifts (mini case over RMB 3000 / eco bag under) at JD/Tmall with order shown on site. Livestream red-packet rain up to RMB 500.