PUMA X SANKUANZ

Palace Museum–authorized “Tide Year Illusion” immersive New Year art and official cultural-creative pop-up landed at Shanghai Shimao Plaza on Nanjing East Road after renovation. Guests step into a bird-and-flower scroll with ripple lakes, butterflies and deer via multimedia; the L1 atrium shop in vermilion, imperial yellow and celadon clouds mixes Palace Tmall, Taobao, food and publishing merch for traditional-meets-fashion check-ins.