L'Oréal Youth Code Wonder Factory

For its 60th anniversary White Rabbit stretched from mall theme shows and collab lip balms, pillows, Maxam cream and Peacebird tees into a milk-tea flash at CapitaMall Jingcui beside Xintiandi (May 29–Aug 18). Five flavors (mostly original, tiramisu and variants) drew multi-hour queues from B1 to L3 until sell-outs by 9pm.