Pepsi Zero Sugar Pop-up Lab

London studio Point Blank (Yanyu Chung & Adrienne Lau) opened a pool-themed Dive In pop-up on Brick Lane—bold color to waist height with cheap gravel bags, tarps and tape flipping California pastoral tropes. After one week they struck in three hours. Temporary aesthetics embody pop-up brevity; an ironic waterline makes garments float.