2445
Prada Silver Line Pop-up Store
The concept reconstructs streamlined trains reminiscent of 1930s and 1950s America; the interior is decorated with red silk brocade in floral patterns, creating a luxurious, romantic look.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2017.12.01(7 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Xi'an
Brands
普拉达
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
The lighting platform has a series of small installations complementing the main aesthetic experience embodied by the train: life-size Prada robots become porters pushing luggage carts; ticket booths become concierge services organizing visiting customers and offering home service.
图片来自网络/资源方，如需认领
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