Volkswagen: A New Journey, Crossing into the Future

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Volkswagen: A New Journey, Crossing into the Future

Combining the launch with scenic design, consumers enjoyed a sensory experience while viewing four globally debuted SUV models.

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Industry

数码科技

Pop-up type

发布会

Dates

2018.01.01(6 days)

Venue type

秀场展馆

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

大众

Event photos

All(12)

Detail photos(12)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Volkswagen New Journey Beyond the Future: dynamic music and visual FX with large curved screens giving the SUV launch an IMAX-grade sensory hit.

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