Yili Asian Games Osmanthus Theme Experience Store

Yili Asian Games Osmanthus Theme Experience Store

Yili chose osmanthus—most gentle and also a city emblem—and created a second work based on Hangzhou's city flower “osmanthus.”

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Industry

食品餐饮

Pop-up type

快闪店

Dates

2023.09.15(29 days)

Venue type

步行街

Venue size

大型≤200m²

Build-out

快闪城市

Hangzhou

Brands

伊利

Event photos

All(7)

Detail photos(7)

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Results

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Objectives

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Details

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Details

At the Asian Games main battlefield—Hangzhou Olympic Sports Center—an osmanthus-themed product store was built so people can enjoy the competitive joy of “plucking the osmanthus along the Yili road” anytime; also letting audiences feel differentiated Hangzhou elements and enrich the Asian Games' diverse experience.

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