Global down-jacket leader Bosideng held an opening ceremony at Shenzhen MIXC World Water Plaza. A limited pop-up dresses winter new looks, combined with a romantic snow-scene runway, bringing Shenzhen its “first snow.”
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2022.01.08(38 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
中等效果5000元/m²
快闪城市
Shenzhen
Brands
波司登
Event photos
All(12)
Detail photos(12)
Promotional materials(0)
Videos(0)
Results
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Objectives
品牌传播
Details
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Details
Bosideng Shenzhen MixC World timed store brought sun and snow mountains, ribbon cutting, DJ and outdoor/business runway, immersive VR snowboard, Peak 2.0 try-ons.