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58 Magic Day
Through story sharing and interaction, it conveyed the brand idea of "connecting every beautiful moment."
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Industry
互联网
Pop-up type
发布会
Dates
2019.01.01(9 days)
Venue type
秀场展馆
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
58同城
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
In 2019, 58.com would gradually sink and penetrate third-, fourth- and fifth-tier markets, pushing 58 Town, 58 Tribe and other businesses. Through membership systems, Peace-of-Mind Select and other service upgrades, strengthen B-side merchant empowerment. Also craft immersive VR home viewing, micro-chat, 58 Face-to-Face and other smart products, providing users one-stop service efficiently connecting merchants and users.
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