realme “Tech Rebirth of a Sheet of Paper” Theme Pop-up

Interactive tech

realme joins Tmall Super Brand Day at Chengdu MIXC to create a “Tech Rebirth of a Sheet of Paper” theme pop-up.

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Industry

数码科技

Pop-up type

快闪店

Dates

2022.01.07

Venue type

商业广场

Venue size

中型≤100m²

Build-out

中等效果5000元/m²

快闪城市

Chengdu

Brands

真我

Event photos

All(7)

Detail photos(7)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

新品上线

Details

收起

Planning

Area planning

体验区、零售区

互动玩法

产品体验

设计

创意点

A paper's tech rebirth — an environmental theme

Details

The pop-up centers on GT2 series “paper” design elements with white as overall hero visual; five zones—check-in, display, paper-cut art, activity redemption, influencer performance. Fans can deeply understand realme GT2 design ideas, experience real devices and get priority purchase rights.

realme prepared multiple benefits and interactive games, with a gacha machine and limited merch such as GT2 custom thermos, eco bags, boarding cards. Besides GT2, realme also contacts fans via pop-ups, carefully listening to opinions for sincere support.