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Tuborg Beer Street Pop-up
Tuborg Beer joins “China-chic” brand Randomevent to create a street pop-up.
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Industry
快消品
Pop-up type
快闪店
Dates
2022.01.07(23 days)
Venue type
商业广场
Venue size
中型≤100m²
Build-out
大众效果3000元/m²
快闪城市
Chongqing
Brands
乐堡啤酒
Event photos
All(5)
Detail photos(5)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
活动主题
吉装箱
Area planning
体验区、零售区
设计
创意点
Tuborg teamed up with the Guo-chao brand Randomevent to create a trendy pop-up store
Details
Tuborg crafts a New Year street giant “Lucky Packing Box.” Opening lion dance; lucky-hour party with EDM and rap perfectly combining national-essence culture with street culture; on site also folk-culture expert Mai Lingling's New Year leisure fortune guide; draw lucky lots via lucky-hour twist gacha. On site cool sets with “China-chic” brand Randomevent. Brand crossover collab launches a crossover product while elaborating both brands' traits—grafting a cognitively attributed brand onto a new product. Tuborg reaches young groups.
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