Zespri “Enjoy a Healthy Journey” Dragon Boat Limited Pop-up

This pop-up, combined with brand traits, is defined as “Enjoy a Healthy Journey.” The whole pop-up flow centers on the healthy journey theme, divided into three stations and 5 zones: Departure zone mainly displays products in fruit-stall form; Station 1—Cut Eat Dig Challenge: a giant kiwifruit shell cut in half as space exterior is very fun and eye-catching; inside a Fruit Ninja game variant combining brand image changing all fruit images to kiwifruit; Redemption zone.