Song Tide Amusement Park - Beijing Chaoyang Fashion Consumption Festival

IP crossover

Song Tide Amusement Park first lands as a mall pop-up in the atrium plaza of Beijing U-Town. Besides live shows, intangible-heritage experiences, viral check-in spots, and cultural-creative shops, there are flowers, tea, snacks, Song costumes and many activities to experience the four elegant pastimes of Song life.

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Industry

IP跨界

Pop-up type

快闪店

Dates

2020.09.29(32 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

中等效果5000元/m²

快闪城市

Beijing

Brands

宋朝游乐园

Event photos

All(12)

Detail photos(12)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区、零售区、艺术装置

Details

Song “Tide” Amusement Park is China's first China-chic entertainment center with Song-tide aesthetics at its core. Based on Meng Yuanlao's Dream of the Eastern Capital from the Northern Song, it deeply mines Song aesthetic genes, extracts local cultural elements, and through new-media art, intangible-heritage redesign and net-scene interactive spaces, pioneers a new China-chic IP themed amusement park.

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