L'Occitane “Green Moving Earth” Limited Pop-up Exhibition

L'Occitane “Green Moving Earth Limited Exhibition,” with four themed zones—Green Cycle, Green Carbon Cut, Green Renewal, Green Core Refresh—decorated with plants to unlock new eco styles.

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Industry

美妆护肤

Pop-up type

快闪店

Dates

2021.05.20(3 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

快闪城市

Shanghai

Brands

欧舒丹

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

零售区

Details

Many influencers appeared to check in, beautiful photos frequent, freely chatting eco insights, playing plant handcraft activities—wonderful and rich. May 20–23, L'Occitane will invite Green Moving Earth partners, innovative eco organization TerraCycle, media advocating healthy organic sustainable lifestyle—LOHAS, and social innovation content platform Bottle Dream on site for talks and interactions on plastic reduction cycles, respecting biodiversity and urban sustainability, letting participating consumers more deeply understand eco care across dimensions.