「JOEONE Pants Workshop」 Pop-up

Popup Union pick

Chinese menswear brand JOEONE announced this week it will collaborate with former Gucci designer Davide Marello on a limited collab “Winter Blooming Flowers” little black pants.

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Industry

服装鞋包

Pop-up type

快闪店

Dates

2021.09.24(36 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

中等效果5000元/m²

快闪城市

Chengdu

Brands

九牧王

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

新品上线

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

营销

传播节点

新品上线

Details

Renowned Italian space designer crafts a peculiar 「pants」 space, showing menswear pants craft combined with tech elements. The whole pop-up space is a hollow rectangular installation; three outer walls hang menswear in different colorways; the remaining outer wall is covered by a giant poster printed with JOEONE global sales-leading menswear pants expert—exquisite brand premium feel hits. Space divided into 6 core booths displaying JOEONE products. Center is exclusive custom service zone to craft unique pants styles. Besides immersive experiences.

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