New Leaf New Life Cargill Brand Pop-up

Two giant leaves land in central Shanghai; 156-year-old Cargill has accompanied Chinese people for over 50 years. 「New Leaf New Life」—the giant leaves hide all of nature: pastures, farms, seas—letting us feel nature's realm, hear nature's voice, taste nature's flavor, and unveil an immersive origin journey.

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Industry

食品餐饮

Pop-up type

快闪店

Dates

2021.09.29(4 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

快闪城市

Shanghai

Brands

嘉吉

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

活动具体目标

周年庆

Details

收起

Planning

活动主题

健康、自然

Area planning

体验区、零售区

设计

创意点

A leaf-shaped building exterior

营销

传播节点

其他

Details

Cargill founded in 1865 is a diversified multinational enterprise group integrating food, agriculture, finance and industrial products and services. In the 1970s Cargill entered the China market, bringing green products in healthy food, animal nutrition and beauty care into our sustainable daily life. On Cargill China's 50th anniversary, the brand conveys healthy care and delicious philosophy to users through the pop-up. The pop-up exterior is two new leaves; space divides into 「Hear Nature's Voice」, 「See Nature's Realm」, 「Taste Nature」.

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