Chando × Tmall Super Brand Day Pop-up

This new-product launch was jointly held by Chando and Tmall Super Brand Day. The launch site in Shanghai Raffles City atrium was uniquely arranged into a snowflake shape and divided into zones so guests can immersively experience snow from the Himalayas through “five senses and six perceptions.”

AR Snow Scene Photo Zone 

- Instantly generate snow-scene big shots

Product Display Zone 

- On-site plant epigenetics charts and core efficacy ingredient displays

Immersive Taste-Snow Zone 

- Shows different snow states—drifting, thin, melting, accumulated—and the full “Joy Snow” series

“Naturally Burning” Olympic Season Theme Zone

- Displays athletes' high-burn moments on the field, showing Chando, Tmall Super Brand Day and athletes “naturally burning” together