British Museum Egypt Experience Pavilion

In this pop-up, British Museum Egypt Experience Hall content is combined with IP Hello Kitty to feel ancient civilization charm; a shopping zone is also set so users can be guided to buy dual-IP collab products after touring the experience hall. This is a common IP merch sales-type pop-up, mainly using IP scenes as display for users to tour. On the basis of IP brand operations, selling merch serves as a monetization conversion means.