Born to Shine M · BMW Style Driving Fun Exhibition

"Heat waves surge without end; M light has reached Shanghai! Taste the realm of driving and immerse in a sensory feast. Born to Shine M · BMW Style Driving Fun Exhibition—release all passion and stun your soul again!"

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Industry

汽车出行

Pop-up type

快闪店

Dates

2021.07.23(2 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

宝马

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁

媒体推广

微信、微博

Details

Performance aesthetics and sensory impact keep burning! July 23–25 Shanghai Grand Gateway 66 【Born to Shine M · BMW Style Driving Fun Exhibition】 blooms again; all-new BMW M3 and all-new BMW M4 Coupe dual top streams dazzle side by side, arriving with impact. Enter for an exclusive M imprint, check in at the pioneer hall's artistic immersive narrative, and explore M's little-known legendary evolution and BMW's extreme-speed aesthetics. Arrive on site for a chance to receive a BMW exclusive custom colorful T-shirt!

合作