Ganso Qixi Confession Pop-up

Ganso launched the “Citywide Confession, Heart Ball Pop-up” tour. A purple dream bus representing the brand will cruise downtown carrying KOLs and purple-clad male models, passing Yuyuan City God Temple, the Bund, Shanghai Museum, Nanjing Pedestrian Street, Madame Tussauds, South Bund Old Wharf and other landmarks; passersby can freely ride the confession bus for sightseeing. At some stops models get off for surprise interaction and hand out colorful balloons.    

The overall space's fresh dreamy purple tone matches the brand meaning of exquisite gift masters; design fusing fashion and sweetness highlights the brand's care and detail. Besides romantic scene atmosphere, interactive zones for writing heart-flutter and short-paper deep feelings let guests claim sticky notes from staff and turn the deepest confession into a sincere love letter for the heart-collecting mailbox. On site also blind-box street play—want to know if love is bitter or sweet, scan and follow Ganso WeChat to join the blind-box draw and redeem at the cashier with a voucher.