CLARINS X Luo Tianyi offline collab pop-up lands at Xi'an Intime Kaiyuan Clock Tower store; popular COSER cosplays Luo Tianyi as stand-in store manager, interacting with “ACG” young fans.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2021.07.30(9 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Xi'an
Brands
娇韵诗
Event photos
All(9)
Detail photos(6)
Promotional materials(3)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁
Details
The Clarins x Luo Tianyi offline co-branded pop-up landed at Intime Department Store Kaiyuan Mall Bell Tower in Xi'an. A popular cosplayer dressed as Luo Tianyi stood in as store manager, interacting with young ACG fans.