MINISO x Minions Meetup #Don't Banana Worry Market#

中文
MINISO x Minions Meetup #Don't Banana Worry Market#
This summer the innocent, absurdist Minions return again; MINISO x Minions collab products go fully live in stores nationwide.
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Industry
珠宝饰品
Pop-up type
快闪店
Dates
2021.07.24
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Beijing
Brands
名创优品
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁
媒体推广
微信、微博
Details

Joy-shopping, “just go wild” MINISO meets quirky cute, reckless playful Minions—“Don't Banana Worry Market” formally opens! From bit parts first appearing in Despicable Me to starring in Minions, Minions won nearly all age groups worldwide with adorable looks and quickly shone in fashion, life, even art. This MINISO x Universal Minions series covers creative home, seasonal products, boutique bags, beauty tools, daily goods, makeup/tools, digital appliances, stationery/toys and more—hundreds of products across every side of consumer life. Over 20 new items are hero products of this collab. Holding the idea “bring joy to young people,” MINISO also fully builds a Minions-themed “Don't Banana Worry Market” from store visuals, H5&official avg, and UGC interaction, giving daily goods lively playful new forms with mischievous cute Minions and strengthening the market's joyful healing vibe.

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