realme Coolest Pop-up

Interactive tech

Popup Union selection

realme #Coolest Pop-up# first lands in Xiamen—welcome! Follow the suitcase phone to explore the “Garden on the Sea” and early-experience Yang Mi's matching #realme GT Master Edition# series.

点击展开All

Industry

数码科技

Pop-up type

快闪店

Dates

2021.07.29(3 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shenzhen

Brands

真我

Event photos

All(8)

Detail photos(7)

Promotional materials(1)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

≤19岁、20岁~29岁、30岁~39岁

传播节点

新品上线

媒体推广

微信、微博

Details

The design style of the realme GT Master series pop-up Xiamen stop comes from industrial design master Naoto Fukasawa's “journey of exploration” concept, consistent with the realme GT Master series design idea. On site not only huge suitcase design elements, but also airport-style conveyor-belt elements in the product display zone, letting young people deeply feel the immersive sensory experience of suitcase design—as if embarking on a spontaneous trip.