No.1 Territory Mercedes-Benz

中文
Streetwear & sports
No.1 Territory Mercedes-Benz
“No.1 Territory—Mercedes-Benz Next-Gen Experience Platform”
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Industry
一线奢品
Pop-up type
快闪店、体验营销
Dates
2021.07.09(4 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Beijing
Brands
奔驰
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
营销
目标人群
20岁~29岁、30岁~39岁
艺人/网红
刘恬静、RNG战队前成员Letme、Zzitai、 邱天
传播节点
其他
Details

“No.1 Territory—Mercedes-Benz Next-Gen Experience Platform.” Distinct young individuals can experience ubiquitous freshness and unprecedented passion across themes of track, esports, street, tech, street culture, food, music, and family.

This event's No.1 Territory divides into 5 zones:

No.1 Showdown Stage - inviting street-dance master Liu Tianjing to interact with on-site street-dance lovers

No.1 Grand Canyon - esports arena, inviting former RNG members Letme and Zzitai to compete

No.1 Training Ground - inviting actor Qiu Tian to interact on site

No.1 Street Party Hall - street outfits, DIY all kinds of cool patterns on site

No.1 Flavor Hall - food special drinks paired with snacks


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