Macy's Pop-up Limited Store

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Macy's will bring the joyful atmosphere of the “New York Thanksgiving Parade” to the Shanghai pop-up for a charming tale of two cities! One-stop shopping, fun interactive experiences, mega surprises—November 17–26, Shanghai, here we come!

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Industry

其他

Pop-up type

快闪店

Dates

2017.11.17(9 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

快闪城市

Shanghai

Brands

梅西百货

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁

传播节点

节假日

媒体推广

微信、微博

Details

In 2017, Macy's tradition of hosting the New York Manhattan Thanksgiving Parade entered its 93rd year: 17 famous cartoon balloons, 28 Macy's character balloons, 26 parade floats, 1,100 cheer dancers and 18 performance teams join the carnival! This parade from across the ocean was packed by Macy's into a pop-up limited store and airlifted to Shanghai. Fitting magic mirrors, supermodel Chen Bige matching claw machines, interactive photo walls adding drama for you, wonderful balloon DIY classes, plus AR interactive experience bringing you carnival parade with 170 balloon cast—such a real American Thanksgiving is only vividly presented for you at the Shanghai pop-up limited store!

合作

长宁来福士

Venues

图片来自网络/资源方，如需认领

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