RADO Swiss 「Cool」 Play Life

Rado “Cool” Play Life pop-up grandly unveiled at Beijing fashion landmark apm. Rado Chinese Mainland brand ambassador Bai Yu attended, conveying “Cool” Play Life spirit and leading guests to boldly “cool”! Themed “Dare to Cool,” the pop-up uses many nature and wild-culture elements to create a distinctive outdoor-life atmosphere, returning to nature while highlighting a lifestyle of fearing no challenge and exploring without fear. The site is cleverly divided into several zones so guests enjoy “cool” play charm while sensing endless adventure and exploration fun. A highlight of this opening gala was Bai Yu's heavyweight appearance; the new brand ambassador arrived in all green, looking especially cool and stylish, perfectly matching the brand's annual heavyweight Captain Cook watch on his wrist. At the unveiling, Bai Yu gladly shared his idea of “cool” attitude and “cool” play lifestyle, interacted zero-distance with lucky fans and personally gave surprise gifts, gladly drew winners for the “‘Cool’ Feel Bai Yu” online contest, and took “Storm Moment” cool selfies with fans in the same frame—warm interaction on and off stage, presenting a wonderful “cool” play experience journey.