Magic Beauty Adventure Season

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Magic Beauty Adventure Season
UK star makeup artist brand Charlotte Tilbury recently joined Little B at Beijing fashion landmark Sanlitun for a “Magic Beauty Adventure Season” pop-up experience, presenting the Walk of No Shame kiss-mark series new products to Chinese consumers.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2020.11.13(8 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shenzhen
Brands
Charlotte Tilbury
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁、40岁~49岁
传播节点
节假日
媒体推广
微信、微博
Details

This Charlotte Tilbury “Magic Beauty Adventure Season” pop-up experience store sets the Walk of No Shame kiss-mark series' signature rose-bean shade as main tone and crafts pure British style in the details. Fun Big Ben and red telephone-booth installations instantly bring the site back to London streets. Brand ambassador “Color Magician” Ren Jialun also left a mysterious voice message in the phone booth, attracting many fans to listen and check in. Inside there are also claw machines and marble games for consumers to experience and win prizes, while professional makeup artists on site used Walk of No Shame new products to create classic looks suitable for any occasion and skin tone, amazing many consumers.

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