Beauty Skin Repair Pavilion

This year Herborist's star family Taiji series joined “Blooming Dunhuang” for cultural crossover, launching anniversary limited gift boxes and limited star Jade Water. Deep collab with Douyin on “Dunhuang Hidden Paintings” theme short videos gained very high volume. To let more consumers experience repair power up close, Herborist opened the Herborist × Blooming Dunhuang “Witness the Power of Repair” Beauty Skin Repair Pavilion at city landmarks. After the Beijing Sanlitun stop ended, it will strongly land in Hefei and Shanghai respectively, opening a Double Festival wonder experience season.

The pop-up is themed immersive Dunhuang mural restoration; transparent glass walls of each pavilion fuse flying apsaras, auspicious clouds, nine-colored deer and other Dunhuang mural elements, colliding modern tech feel with Chinese classical elements, interpreting the brand opening an immersive Dunhuang time-travel journey. Visitors can fully feel three mural restoration steps via high-tech interactive installations; finishing check-ins also gets star product sample blind boxes to take skin repair home.

In October this year Herborist announced young actor Wei Daxun as new brand ambassador; he was also invited to early-experience the Beauty Skin Repair Pavilion, leading fans to open Double Festival courtesy. On site he toured every segment, experienced AI black-tech skin testing and dusting/coloring mural restoration; black-tech-filled skin detection and fun mural experience segments show the brand image focused on tech R&D and Chinese cultural heritage.

Herborist × Blooming Dunhuang Beauty Skin Repair Pavilion immersive experience exhibition tours Hefei Parkson on December 30 and Shanghai Daimaru on January 13, opening exclusive Double Festival courtesy with artisan Dunhuang beauty. As a leading Chinese beauty brand, Herborist's continuous product research and heritage/spread of classic Chinese culture provide a good platform for consumers to experience Jade Water repair efficacy and biotech power. Going forward Herborist will keep deep collabs with more quality IPs, create more high-quality products, and let Eastern beauty shine worldwide.