2912
Nescafé Beijing Feel
On site: a Beijing courtyard fusing contemporary art with traditional architecture, specially mixed ‘Jing’ flavors pairing various traditional Beijing snacks with coffee, and fashionable, practical ‘Jing’ goods that fold in Beijing elements
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Industry
生活方式
Pop-up type
体验营销
Dates
2018.01.01(9 days)
Venue type
秀场展馆
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
雀巢
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Using courtyard houses and abundant old Beijing elements, combined with a few highly textured modern furniture and lighting effects to craft a modern-feel ancient-capital scene.
图片来自网络/资源方，如需认领
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