Wutiao Renshi Multi-Store

Wutiao Renshi Multi-Store physical pop-up opens on Shenzhen streets—at Nantou Ancient Town!

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Industry

生活方式

Pop-up type

快闪店

Dates

2020.11.27(37 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shenzhen

Brands

五条人

Event photos

All(18)

Detail photos(12)

Promotional materials(6)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区

获客销售

明星

促销方式

限量版

设计

主要用色

营销

艺人/网红

五条人

传播节点

节假日

媒体推广

微信、微博

Details

“Rather be earthy to the core than vulgarly unbearable”—Wutiao Ren opened a store! The physical pop-up opened on Shenzhen streets—at Nantou Ancient Town! It is also part of 2020 @Shenzhen Bay Fringe Festival Fringe Town; “art for everyone, stages everywhere” has been the Fringe Festival's decade belief, coinciding with @WutiaoRen ideals.

Wutiao Ren merch is more than merch—it often embodies the band's aesthetic idea. This Shenzhen physical store also sells Story Session black and green vinyl. Plus a small Wutiao Ren visual original-works show—Renke hand-drawn single cover originals, Story Session album cover originals…

Besides selling all kinds of Wutiao Ren merch (green vinyl (limited 20, sold out day one), black vinyl, CDs, posters, badges, T-shirts, canvas bags), it is also a small visual original-works show—Renke's original manuscript for the Drunk Dog single cover, Huzi's original poster manuscripts, and displays of out-of-print albums County Chronicles and Some Scenery.

图片来自网络/资源方，如需认领

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