Spring Chapter “Witty Garden” Limited Store

中文
Popup Union pick
Popup Union selection
Spring Chapter “Witty Garden” Limited Store
Prada Outdoor Spring Chapter “Witty Garden” special presentation has landed on Shanghai Wukang Road; we look forward to your visit.
点击展开All
Industry
快消品
Pop-up type
快闪店
Dates
2021.05.20(17 days)
Venue type
步行街
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
PRADA
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁
媒体推广
微信、微博
Details

For this limited pop-up, Prada rebuilt and laid out its existing store space—not only swapping a very eye-catching green outer wall at the door, but adding triangle-mark light signs and colorful wall décor throughout, even stools and tissues printed with the triangle logo, very refined. Prada also moved a secret garden into the store; once you step in you're drawn by quiet fresh spring air; a green garden holds leisure tents and canvas lounge chairs.

图片来自网络/资源方,如需认领
Contact
看图