Good Block

PEACEBIRD MEN “Good Block” flashes at Shenzhen MIXC World, inviting you to play with new China style!

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Industry

服装鞋包

Pop-up type

快闪店

Dates

2020.12.24(12 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shenzhen

Brands

太平鸟男装

Event photos

All(13)

Detail photos(12)

Promotional materials(1)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区

互动玩法

网红打卡

获客销售

礼品派发、积分、明星

促销方式

积分

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁

艺人/网红

陆思恒

传播节点

节假日

媒体推广

微信、微博

Details

During “Double Festival” Dec 24–Jan 5, PEACEBIRD MEN also joined China Resources to open the largest “GOOD BLOCK” concept pop-up at Shenzhen MIXC World, presenting the collab series with Dali Temple Chronicles offline while combining Christmas and New Year atmosphere, dividing the pop-up into four parts—“Shoot Big Shots, Draw Big Lots, Play Big Cards, and Walk Big Luck”—for more fun immersive experiences.

Draw Big Lots: earn points from lot-drawing; each stick bottom shows a number—draw that number for matching points.

Shoot Big Shots: photo lovers look here~ tons of cool check-in zones with great light, super easy to get shots. After photos, don't forget Moments likes～

Play Big Cards: draw a card, then find the matching pattern from the info for a chance at points～

Walk Big Luck: with the card from the previous round, scratch the coating for doubled points. Time to test the lucky ones!

After games claim points, redeem limited merch by points. Plus many street menswear pieces look great～ Sisters with partners don't forget to bring boyfriends to check in; rumor says Lu Siheng, Li Cansen and other stars will support on Dec 31!

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