“Go My Way” CITROËN SPACE

中文
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“Go My Way” CITROËN SPACE
Here you'll find classic vintage cars and a Chengdu-limited slow-mail activity—come write a postcard to your future self.
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Industry
汽车出行
Pop-up type
快闪店
Dates
2021.07.17(8 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Chengdu
Brands
雪铁龙
Event photos
All(10)
Detail photos(7)
Promotional materials(3)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁、40岁~49岁
媒体推广
微信、微博
Details

Dongfeng Citroën, with French bloodline, directly moved a “French street” to Chengdu. This “Go My Way” CITROËN SPACE comfort space has surprises everywhere. The central plaza is richest in French charm—stone paths, newspaper kiosks, Morris columns, flower carts—as if strolling Paris. On site also shows the compact cool character—Citroën AMI pure EV. At La Maison Citroën, the world's first mass-produced front-wheel-drive model—the Citroën Traction Avant vintage car—is displayed. The 2021 C5 Aircross also arrived on site.



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