Chevrolet Menlo Cosmic Pop-up Experience Store

中文
Chevrolet Menlo Cosmic Pop-up Experience Store
Escape the office! Go unwind at the Chevrolet Menlo Cosmic pop-up experience store and solve your unhappiness.
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Industry
汽车出行
Pop-up type
体验营销
Dates
2021.07.01(91 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
雪佛兰
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区
互动玩法
产品体验
获客销售
礼品派发
促销方式
限量版
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁
媒体推广
微信、微博
Details

July–September, Shanghai Linkong SOHO Chevrolet Menlo Cosmic pop-up experience store says No to oppression! Menlo escapes with you anytime and rescues unhappiness! Like optimistic Truman in The Truman Show, even in chaos he still greets “Good morning, good afternoon, good night!” From today, Menlo with you makes happiness and loves yourself a bit more every day! Good morning: have a coffee!  

Check in at Shanghai Linkong SOHO Menlo pop-up in the morning to claim a mini cuppa tea set—start the day fully vital~ Good afternoon: book a test drive in seconds, unwind anytime!  Tired in the office? Come book a test drive—Menlo takes you out to clear worries! Good night: late-night cafeteria warm greetings  After a full workday, a coffee warms you~ Enjoy play: livestream shows and theme parties—weekends not alone  Every week irregular talk shows, BOSS shows, theme parties—amid play you'll exclaim “learned something!”

Chevrolet Menlo x Disney collab—Menlo Mickey Magic Edition dream link. Adds cute without adding price! Nationally limited 188 units, priced RMB 159,900–179,900. Soft cute Disney stickers surround the body; Mickey luminous Milky Way panoramic roof and Mickey self-luminous hub caps make unique visuals.

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