Barbie Sweet House

中文
Barbie Sweet House
Barbie creative theme entertainment experiential dining Barbie™ Sweet House grandly opens; the pop-up lands at Shanghai Oriental Pearl.
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Industry
生活方式
Pop-up type
IP主题展
Dates
2021.07.19(80 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
芭比
Event photos
All(11)
Detail photos(10)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
打卡区、零售区
互动玩法
产品体验、网红打卡
促销方式
限量版
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、女
媒体推广
微信、微博
Details

Internationally renowned toy brand Barbie's exclusive officially licensed theme entertainment experiential dining store “Barbie Sweets Store” grandly opened in Guangzhou; in the same period pop-ups will also appear at Shanghai landmark Oriental Pearl and other cities. All stores continue Barbie's eternal classic style and infinite creative inspiration, passionately presenting dreamy, fashionable and other rich colorful new consumption scenes for Chinese consumers.

We are committed to building Barbie Sweets Store as an all-new fused format—leading with Barbie theme fashion scene consumption as market focus, combining Barbie product sales and collector Barbie doll displays, while launching highly Barbie-characteristic theme dining foods including selected-quality gelato, pink ice cream from Hokkaido-tech golden-ratio milk base, and coffee drinks by 2019 World Coffee Roasting Champion Shi Yang using selected imported Ethiopian specialty beans restoring Yirgacheffe's unique floral soft fruit aroma, plus various seasonal specialty teas Chinese youth love—building a fashionable check-in spot fitting current consumption habits. Barbie Sweets Store also gathers current pop elements to spark creative inspiration, soon launching store-signature dazzling series merch.

Barbie Sweets Store upholds Barbie's “infinite possibility” idea; stores invited outstanding international live-entertainment design teams serving many global theme parks including Universal and Disney, and specially invited master Gary Porter who designs LV, FENDI, GUCCI and other luxury storefronts. Inside gathers high-tech FUJI all-new projection; customers can not only experience Barbie ice cream and drinks but also discover limited hidden Barbie doll displays and Barbie fairy-shoe art installations. Every corner deserves a perfect photo moment. Officially licensed classic Barbie Doll Box selfie zones will also appear in each store; full immersive interactive experiences will also let you feel present and delight in it.


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