Fan Gets Foot Care Hall

Streetwear & sports

Asian Footballer of the Year Fan Zhiyi appears at the Vans “Fan Gets Foot Care Hall,” sharing foot-care wisdom from professional pitch experience with guests.

点击展开All

Industry

潮流运动

Pop-up type

快闪店

Dates

2021.07.30

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

范斯

Event photos

All(13)

Detail photos(12)

Promotional materials(1)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

手作互动、网红打卡

获客销售

明星

设计

主要用色

营销

目标人群

≤19岁、20岁~29岁

艺人/网红

范志毅

媒体推广

微信、微博

Details

Original extreme sports footwear and apparel brand Vans Tmall Super Brand Day arrives, themed “Love as much as you Fan-get,” continuously promoting skate culture, encouraging unconventional creative self-expression, and conveying Off The Wall brand spirit to consumers.

Vans joins Asian Footballer of the Year Fan Zhiyi for a “Love as much as you Fan-get” theme short film saluting never-give-up skate spirit. On July 30 Vans held a brand event at Shanghai TX Huaihai｜Youth Power Center, creating offline pop-up “Vans Fan Gets Foot Care Hall.” Mr. Fan Zhiyi appeared as hall director, sharing foot-care wisdom from professional pitch experience with guests. Leaders of the Caring for Next Generation Committee also attended, witnessing skate culture's unique charm together. Vans skaters were also invited to lead guests in skate experiences. A free customization zone lets guests deeply experience brand creative traits by customizing exclusive Vans shoes and feeling unique free-custom fun.