Futurist Reed Ocean

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Futurist Reed Ocean
Check in at deepmoss's limited Beijing space 「Futurist Reed Ocean」 and unlock a blue dreamscape of virtual and real.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2021.07.02(29 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Beijing
Brands
deepmoss
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
体验区、打卡区、零售区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁
媒体推广
微信、微博
Details
DEVOLUTION Degenerate Architecture designed the first limited pop-up space “Reed Ocean” for fashion designer brand deepmoss, taking inspiration from the virtual-real contradiction created by artist Nils Udo's seaside green installations. At Beijing Galeries Lafayette, deepmoss's “water form” becomes a futurist reed ocean. Metal reeds, mirrors, and aqua long-pile carpet reflect each other as if reality twists, plating surreal chaos with aqua sheen. Soft yet tough reeds also project the feminine image deepmoss shapes—dwelling by water, growing against the current; whenever a breeze passes, they cluster and rustle.


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