Must Highlight

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Must Highlight

New light-luxury baijiu “Highlight” joined light-painting artist RoyWang on Chengdu Chunxi Road for an immersive art piece full of futurism and humanistic feeling, interpreting Chengdu's unique modern boldness and traditional restraint.

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Industry

快消品

Pop-up type

快闪店

Dates

2021.06.24(3 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Chengdu

Brands

泸州老窖

Event photos

All(10)

Detail photos(8)

Promotional materials(2)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

体验区、打卡区

互动玩法

产品体验

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁、男

媒体推广

微信、微博

Details

In the baijiu world, “Highlight” is undoubtedly at the forefront of youthfulness and fashion. On June 24, GOGOON SPACE “Highlight Light-Luxury Pop-up” landed on Chengdu Chunxi Road; a mysterious green box with “aurora green” as main tone faced audiences for the first time. Across the 4-day event, the Highlight light-luxury pop-up carefully crafted “Extreme Shine · Highlight,” “Extreme Beauty · Highlight,” “Extreme Me · Highlight,” “Extreme · Highlight,” and “GOGOON BA.”