“ARCFOX Action” Immersive Driving Experience Camp

中文
“ARCFOX Action” Immersive Driving Experience Camp
Beijing first stop July 10—join ARCFOX Action, with live NPCs and immersive plot performance that overturns your idea of driving.
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Industry
汽车出行
Pop-up type
体验营销
Dates
2021.07.10(1 days)
Venue type
步行街
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Beijing
Brands
极狐
Event photos
All(39)
Detail photos(12)
Promotional materials(27)
Videos(0)
Results
收起
Objectives
品牌传播
Details
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Planning
Area planning
体验区
互动玩法
产品体验、互动回答
获客销售
礼品派发、游戏
促销方式
积分
设计
主要用色
营销
媒体推广
微信、微博
Details

"ARCFOX Action—ARCFOX Immersive Driving Experience Camp" formally launched at Beijing Chaoyang Park. This marks the curtain opening of ARCFOX's comprehensive carnival-style super test-drive experience recruiting users nationwide, integrating plot, missions, art, and food. Unlike ordinary driving experiences, "ARCFOX Action" has distinct "plot-driven, cinematic, mission-based" traits, with projects like "Peak Duel, Storm the Enemy Camp, Cross the Minefield, Tiger Den Rendezvous, Over Mountains and Waters," closer to a variety show. Fun interactive experiences and thrilling driving games let participants become story protagonists and, with full-site NPC help, complete a series of challenging "extreme speed rushes," feeling Alpha T and Alpha S hardcore performance in multiple dimensions. Immersive camps roll out in sync across 7 cities nationwide for three months; five segments inside let everyone fully immerse in the product; winners are decided by game points, and national seven-stop champions get one-year use of an Alpha T.

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