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Montblanc x Maison Kitsuné
Montblanc x Maison Kitsuné capsule series limited boutique has landed at Shanghai IFC.
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Industry
服装鞋包,一线奢品
Pop-up type
快闪店
Dates
2021.07.15(5 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shanghai
Brands
万宝龙,小狐狸
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
促销方式
联名版
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁
媒体推广
微信、微博
Details
| The all-new limited boutique crafts creative spaces of different themed zones with diverse design elements; overall design likewise uses pioneer orange and pioneer blue, with corridor-style design placing guests in multi-theme spaces to feel the collab series' pioneer street-fun style. The limited boutique also cleverly integrates Maison Kitsuné signature music elements, with exclusive playlist songs created by Kitsuné Musique label musician MATVEЇ as in-store main music. Following little fox footprints into the store, you discover many playful elements highlighting this collab. |
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