MANNER x THE BEAST Collab

中文
MANNER x THE BEAST Collab
“Panda Latte” limited launch at Shanghai West Bund Manner Xuhui Riverside store!
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Industry
生活方式,食品餐饮
Pop-up type
快闪店
Dates
2021.07.08(10 days)
Venue type
步行街
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
MANNER COFFEE,野兽派
Event photos
All(14)
Detail photos(10)
Promotional materials(4)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
打卡区、零售区
互动玩法
网红打卡
获客销售
礼品派发
促销方式
限量版、联名版
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁、40岁~49岁、中高端
媒体推广
微信、微博
Details

“Panda Latte” limited launch at Shanghai West Bund Manner Xuhui Riverside store! Scent is a delicate deep memory clue leading you to sense the world from another dimension; cute round pandas let a panda drink coffee with you. Coffee brand MANNER joins THE BEAST to launch sunny 「Panda Latte」 nationwide. This latte draws R&D inspiration from THE BEAST Panda Pupu fragrance series Q scent, extending scent memory from smell to taste. Consistent with the fragrance, 「Panda Latte」 flavor also divides into front, mid, and finish—from complex fruit to elderflower and currant-leaf natural plant notes, then transforming into honey, vanilla, and wood. Besides taste, drink color also shifts with stirring from deep sky blue to fresh bamboo. The pet-friendly Manner Xuhui Riverside store will also become a MANNER × THE BEAST theme store for check-in experiences.

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