3172
Doraemon Pop-up
Doraemon fun pop-up lands at Shenyang Joy City.
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Industry
IP跨界
Pop-up type
快闪店
Dates
2021.07.15(31 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shenyang
Brands
多啦A梦
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区、零售区
互动玩法
网红打卡
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁、中端
媒体推广
微信、微博
Details
On July 15, a “Doraemon Pop-up” appeared inside Shenyang Zhongjie Joy City, especially exciting many shopping citizens. This is the Doraemon pop-up's first appearance in Shenyang, free to visit. Outside the store, Doraemon, Dorami, Nobita, Shizuka, Gian, Suneo and other figures look lifelike; many citizens scramble to take photos with them. Inside, over a hundred kinds of official Doraemon fine merch fill the shelves—mugs, thermos bottles, pouches, puzzles, fans, lamps, stationery, zodiac items, charging cables, and more.
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