What's Fun This Summer

Streetwear & sports

What's Fun This Summer

All-new PUMA×BRITTO collab—teleport to Miami from Shanghai streets; check in at popular Shanghai ice-cream shop FLUFFY.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2021.07.17(29 days)

Venue type

步行街

Venue size

小型≤50m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

彪马

Event photos

All(12)

Detail photos(10)

Promotional materials(2)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区

互动玩法

网红打卡

促销方式

联名版

设计

主要用色

营销

传播节点

新品上线

媒体推广

微信、微博

Details

PUMA SELECT and Shanghai hot ice-cream shop 「FLUFFY」 are making a new name—“candy, sweet fruit soft candy ‘Little Gold Bears’ climb onto PUMA's new-season footwear and apparel. In midsummer sun, cool sweetness fills the heart. PUMA SELECT #Black Puma Friday# 「What Melts This Summer」, colorful themed displays, novel fun street experiences, plus all-new PUMA x BRITTO collab series for a first look. Hurry invite friends to this filled-with-fun space!

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Contact

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