「Candy Regeneration Lab」

Xidan Joy City joins Fujiya for the limited pop-up 「Candy Regeneration Lab」, inviting you to re-gaze at the power of eco-care.

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Industry

食品餐饮

Pop-up type

快闪店

Dates

2021.07.06(32 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

快闪城市

Beijing

Brands

不二家

Event photos

All(19)

Detail photos(12)

Promotional materials(7)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区

互动玩法

产品体验、网红打卡

获客销售

礼品派发

设计

主要用色

营销

目标人群

≤19岁、20岁~29岁、中端

传播节点

品牌日

Details

When sustainable and renewable become era keywords, returning to nature is on the agenda. Rising temperatures year by year affect people's lives more, and candy is affected too. To face the global candy crisis, Fujiya limited pop-up 「Candy Regeneration Lab」 invites you to re-gaze at eco power. Three zones 「Candy Regeneration Space」, 「Candy Factor Warehouse」, 「Candy Super Energy Supply Station」—tasty and fun all wanted! Explore Fujiya and BE@RBRICK classic street figures in a limited fancy street-toy show on site.

合作