PUMA X CAMUS Casual Wild Secret Base

PUMA X CAMUS Casual Wild Secret Base

This pop-up features an all-new IP image by independent artist @Woodsme inspired by PUMA WILD RIDER, expressing street “wild” ambition through art.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2021.07.03(8 days)

Venue type

步行街

Venue size

大型≤200m²

Build-out

快闪城市

Shanghai

Brands

彪马

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、零售区、艺术装置

营销

目标人群

20岁~29岁

Details

Experience play:

- Tide-making bag: remodel inspiration shoe bags with playful patterns; DIY your PUMA STYLE

- Play with looks: mix accessories freely; custom nail tips in various colors

- Wilder by night: under tents printed with PUMA graffiti, wait for the fluorescent party to open in frenzy!

图片来自网络/资源方，如需认领

Contact

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