BEASTER E-MART Concept Pop-up

China-chic brand leader BEASTER's pop-up presents generational youth street attitudes and lifestyles by West Lake—at Hubin Intime in77 Zone D plaza.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2021.07.23(2 days)

Venue type

商业广场

Venue size

中型≤100m²

Build-out

中等效果5000元/m²

快闪城市

Hangzhou

Brands

BEASTER

Event photos

All(19)

Detail photos(13)

Promotional materials(6)

Videos(0)

Results

收起

Objectives

品牌传播

活动具体目标

品牌传播

Details

收起

Planning

活动主题

便利店

Area planning

体验区、打卡区、零售区

互动玩法

产品体验

促销方式

限量版

设计

创意点

Using a convenience store as the vehicle, it employed a wall of music records, a huge graffiti, a cooler display imitating a convenience store, Block-style metal fencing, a street-corner convex

主要用色

主要元素

BEASTER LOGO

营销

目标人群

≤19岁、20岁~29岁

传播节点

其他

媒体推广

微博

Details

The pop-up is named BEASTER E-MART, using a spacetime-breaking E-dimension “convenience store” as form and carrier, displaying countless lifestyle street items and many fun check-in installations.

BEASTER believes every young person is a unique individual hoping to show they were born special, so the whole pop-up uses a convenience store as carrier—music record walls, giant graffiti, convenience-store-style cooler displays, Block-style metal fences, street corner convex mirrors, plus BEASTER X NALGENE latest collab glow water bottles, worker bentos (ties and hats), neck lazy fans, T-shirts in pizza boxes and ties in chip cans and other street items; playful combinations let young users feel openness, inclusion, and another dimension in the space.

「Platform Link」

This offline pop-up is also BEASTER's first link with Tmall Annual Member Day; during the pop-up, BEASTER platinum members can enjoy on-site personalized canvas-bag customization.

合作